What is CRM?

Customer relationship management (CRM) is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.[1]

One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company’s website, telephone, email, live chat, marketing materials and more recently, social media.[2] Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.(By Wikipedia)


The Benefits of CRM

  • CRM helps turn you into an improved informational organization.
  • Better client relationships.
  • CRM means happier customers.
  • Elevate your communication with CRM.
  • Improved ability to cross-sell.
  • CRM means improved customer service.
  • Increased team colloration.
  • CRM can help automate everyday tasks.
  • Improved efficiency in serving clients.
  • CRM means greater efficiency for multiple teams.
  • Greater staff satisfaction.
  • CRM leads to improved analytical data and reporting.
  • Increased revenue and profitability.
  • Cost savings.
  • Less client attrition.


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